Usually watches are made in Geneva, that’s what it is known for… But Joelle Flora decided to change that by manufacturing her couture brand in the heart of Switzerland. Here’s a little introduction for you about my new favorite designer:
“Born and raised in Geneva, the Swiss designer Joelle Flora explores and proposes collections that bring to life her Visions of Elegance.
Clearly inspired by her Oriental roots and European touch, she has dedicated her passion to creating a line where her attention to details and use of different fashion techniques sculpt the feminine body in an exceptional way.
The few high-end pieces that compose each collection are hand made in an exquisite workshop in Geneva and feature only the most precious fabrics, embroideries and cuts.
Delicate silks and laces, detailed Swarovski embroideries, feminine lines, refined flower inspired and feathery shapes, unique models, all contribute to proposing confident and fresh aesthetics for an edgy but sophisticated look.
The Joelle Flora brand currently proposes exceptional luxurious designs always accentuating the individuality, personality & femininity of the modern women’s silhouette.
These Swiss hand made creations are available in selected stores or on demand and promise an everlasting feeling of Elegance.”
Victoria Silvstedt is already a big fan of the brand
Mila by C. 